Packaging Design and Taste Perception

Agribusiness, Branding, Graphic Design, Packaging Design, Product Development|

Food marketing has increasingly become a complex field of study that involves sophisticated sensory and psychological models. Gastrophysics* is a research area that explores the impact of various sensory faculty like holding, seeing and even smelling can have on our perceived taste, quality and value of the products we purchase. As we demand richer, more luxurious [...]