When a labelling error in an ingredient results in 3 Million pounds of food being recalled from retailers, who pays for it? I hope not the designer! One of the most tedious yet most critical points in designing food labels is ensuring that they adhere to the regulatory frame work of the destined market.
In an article reported by Food Safety News, an omitted dairy ingredient resulted in a massive food recall from retailers across the United States and Canada. The absence of the word “Milk” from the ingredient list just resulted in thousands of labour hours, millions of dollars, and negative press for brands that use that product.
Designing a food label is more than just knowing how to place creative and informational elements in a tight space, its also about understanding the local market the product is destined to be sold into and ensuring that the regulatory framework is applied to the labels on these products.
The full story can be found here.